Creative Boom
Three Design and Tech Trends to Watch in 2025
02 August
/
3 min.
Three Design and Tech Trends to Watch in 2025
2025 is set to be another groundbreaking year at the intersection of technology and creativity. Here are three major trends in tech, design, and video to look out for:
1. Virtual Try-Ons
With the rise of generative AI, 2025 is poised to be a big year for virtual try-on technology. Consumers are increasingly seeking experiences that go beyond mere functionality, with Gen Z especially drawn to the intersection of innovative tech and consumerism. Virtual try-ons offer more than just convenience—they transform digital shopping into an engaging, interactive experience.
Expanding Applications
While fashion and makeup are key areas of growth, the potential for augmented reality (AR) try-ons is particularly exciting. With AR headsets from Meta and Apple becoming more mainstream, the technology for augmented fitting of furniture, art, and household items is now in place. Imagine purchasing items as interactive holograms seamlessly integrated into your space.
With Meta’s new VR set being fairly affordable, we’re likely to see this technology proliferate into the mainstream. Could virtual shopping become the futuristic experience that drives significant consumer spending within the metaverse?
Example: Warby Parker
Warby Parker has pioneered virtual try-on technology for eyewear, enabling customers to try on frames through their app. By leveraging computer vision to analyze face shape and skin tone, the app offers personalized frame recommendations. Customers can try up to five frames, with free return shipping enhancing the shopping experience.
Market Growth
This innovative approach is driving significant market growth. The virtual try-on market, valued at USD 4.67 billion in 2022, is projected to reach USD 26.83 billion by 2030, growing at a CAGR of 24.5% from 2024 to 2030. As consumer interest and technology converge, virtual try-ons are set to transform the shopping landscape.
Three Design and Tech Trends to Watch in 2025
2025 is set to be another groundbreaking year at the intersection of technology and creativity. Here are three major trends in tech, design, and video to look out for:
1. Virtual Try-Ons
With the rise of generative AI, 2025 is poised to be a big year for virtual try-on technology. Consumers are increasingly seeking experiences that go beyond mere functionality, with Gen Z especially drawn to the intersection of innovative tech and consumerism. Virtual try-ons offer more than just convenience—they transform digital shopping into an engaging, interactive experience.
Expanding Applications
While fashion and makeup are key areas of growth, the potential for augmented reality (AR) try-ons is particularly exciting. With AR headsets from Meta and Apple becoming more mainstream, the technology for augmented fitting of furniture, art, and household items is now in place. Imagine purchasing items as interactive holograms seamlessly integrated into your space.
With Meta’s new VR set being fairly affordable, we’re likely to see this technology proliferate into the mainstream. Could virtual shopping become the futuristic experience that drives significant consumer spending within the metaverse?
Example: Warby Parker
Warby Parker has pioneered virtual try-on technology for eyewear, enabling customers to try on frames through their app. By leveraging computer vision to analyze face shape and skin tone, the app offers personalized frame recommendations. Customers can try up to five frames, with free return shipping enhancing the shopping experience.
Market Growth
This innovative approach is driving significant market growth. The virtual try-on market, valued at USD 4.67 billion in 2022, is projected to reach USD 26.83 billion by 2030, growing at a CAGR of 24.5% from 2024 to 2030. As consumer interest and technology converge, virtual try-ons are set to transform the shopping landscape.
Three Design and Tech Trends to Watch in 2025
2025 is set to be another groundbreaking year at the intersection of technology and creativity. Here are three major trends in tech, design, and video to look out for:
1. Virtual Try-Ons
With the rise of generative AI, 2025 is poised to be a big year for virtual try-on technology. Consumers are increasingly seeking experiences that go beyond mere functionality, with Gen Z especially drawn to the intersection of innovative tech and consumerism. Virtual try-ons offer more than just convenience—they transform digital shopping into an engaging, interactive experience.
Expanding Applications
While fashion and makeup are key areas of growth, the potential for augmented reality (AR) try-ons is particularly exciting. With AR headsets from Meta and Apple becoming more mainstream, the technology for augmented fitting of furniture, art, and household items is now in place. Imagine purchasing items as interactive holograms seamlessly integrated into your space.
With Meta’s new VR set being fairly affordable, we’re likely to see this technology proliferate into the mainstream. Could virtual shopping become the futuristic experience that drives significant consumer spending within the metaverse?
Example: Warby Parker
Warby Parker has pioneered virtual try-on technology for eyewear, enabling customers to try on frames through their app. By leveraging computer vision to analyze face shape and skin tone, the app offers personalized frame recommendations. Customers can try up to five frames, with free return shipping enhancing the shopping experience.
Market Growth
This innovative approach is driving significant market growth. The virtual try-on market, valued at USD 4.67 billion in 2022, is projected to reach USD 26.83 billion by 2030, growing at a CAGR of 24.5% from 2024 to 2030. As consumer interest and technology converge, virtual try-ons are set to transform the shopping landscape.
2. Fanaticism and AI Imagery
2024 marked a breakthrough year for generative AI, with the technology advancing rapidly. The creation of AI-generated imagery and video is now more accessible than ever, allowing for high-quality results that were once out of reach.
Impact on Design and Advertising
So, how will this affect the design and ad world? As a huge fan of MidJourney myself, I believe AI art truly shines when it pushes the boundaries of reality. The most impactful work balances realism with fantastical imagination, creating visuals that captivate and inspire.
In 2025, we’ll likely see designers and brands pushing these boundaries even further. Expect creative, wild designs that tell compelling stories through mise-en-scène and a shift away from minimalism toward more expressive, dynamic creations.
Example: Skims
The team behind Skims exemplifies this trend. Their recent campaign used AI-generated imagery to push the boundaries of creativity and realism, telling unique and captivating stories.
3. Everything Moves
As a designer, it often feels like more time is spent crafting engaging mockups, animations, and interactive visuals than on the actual design itself. This reflects the changing demands of the digital age, where consumers crave constant stimulation and expect every experience to be dynamic and immersive.
The Role of Movement
Movement has become a critical tool for grabbing attention and maintaining engagement in crowded digital spaces. In 2025, dynamic content is expected to surge, with creators embracing innovative techniques.
Emerging Styles
Stop-motion techniques combined with fast cuts, punchy sound effects, and slick, satisfying visuals.
Mixed media approaches, blending traditional and digital elements into textured, scrapbook-style storytelling.
Illustrations and hand-drawn elements, adding personality and breaking through overly polished aesthetics.
These styles bring energy and personality to each frame, making designs more engaging and memorable.
Example
Check out this great example of dynamic design: Instagram Post.
2. Fanaticism and AI Imagery
2024 marked a breakthrough year for generative AI, with the technology advancing rapidly. The creation of AI-generated imagery and video is now more accessible than ever, allowing for high-quality results that were once out of reach.
Impact on Design and Advertising
So, how will this affect the design and ad world? As a huge fan of MidJourney myself, I believe AI art truly shines when it pushes the boundaries of reality. The most impactful work balances realism with fantastical imagination, creating visuals that captivate and inspire.
In 2025, we’ll likely see designers and brands pushing these boundaries even further. Expect creative, wild designs that tell compelling stories through mise-en-scène and a shift away from minimalism toward more expressive, dynamic creations.
Example: Skims
The team behind Skims exemplifies this trend. Their recent campaign used AI-generated imagery to push the boundaries of creativity and realism, telling unique and captivating stories.
3. Everything Moves
As a designer, it often feels like more time is spent crafting engaging mockups, animations, and interactive visuals than on the actual design itself. This reflects the changing demands of the digital age, where consumers crave constant stimulation and expect every experience to be dynamic and immersive.
The Role of Movement
Movement has become a critical tool for grabbing attention and maintaining engagement in crowded digital spaces. In 2025, dynamic content is expected to surge, with creators embracing innovative techniques.
Emerging Styles
Stop-motion techniques combined with fast cuts, punchy sound effects, and slick, satisfying visuals.
Mixed media approaches, blending traditional and digital elements into textured, scrapbook-style storytelling.
Illustrations and hand-drawn elements, adding personality and breaking through overly polished aesthetics.
These styles bring energy and personality to each frame, making designs more engaging and memorable.
Example
Check out this great example of dynamic design: Instagram Post.
2. Fanaticism and AI Imagery
2024 marked a breakthrough year for generative AI, with the technology advancing rapidly. The creation of AI-generated imagery and video is now more accessible than ever, allowing for high-quality results that were once out of reach.
Impact on Design and Advertising
So, how will this affect the design and ad world? As a huge fan of MidJourney myself, I believe AI art truly shines when it pushes the boundaries of reality. The most impactful work balances realism with fantastical imagination, creating visuals that captivate and inspire.
In 2025, we’ll likely see designers and brands pushing these boundaries even further. Expect creative, wild designs that tell compelling stories through mise-en-scène and a shift away from minimalism toward more expressive, dynamic creations.
Example: Skims
The team behind Skims exemplifies this trend. Their recent campaign used AI-generated imagery to push the boundaries of creativity and realism, telling unique and captivating stories.
3. Everything Moves
As a designer, it often feels like more time is spent crafting engaging mockups, animations, and interactive visuals than on the actual design itself. This reflects the changing demands of the digital age, where consumers crave constant stimulation and expect every experience to be dynamic and immersive.
The Role of Movement
Movement has become a critical tool for grabbing attention and maintaining engagement in crowded digital spaces. In 2025, dynamic content is expected to surge, with creators embracing innovative techniques.
Emerging Styles
Stop-motion techniques combined with fast cuts, punchy sound effects, and slick, satisfying visuals.
Mixed media approaches, blending traditional and digital elements into textured, scrapbook-style storytelling.
Illustrations and hand-drawn elements, adding personality and breaking through overly polished aesthetics.
These styles bring energy and personality to each frame, making designs more engaging and memorable.
Example
Check out this great example of dynamic design: Instagram Post.
Matthew Underhill, Founder
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